We are interested in learning about your for profit business serving low-income populations when you believe it can benefit from venture capital funding. You may reach us via phone or email. You may also submit your contact information in the form to the right. Before you send your business plan ideas please consider the elements we look for in a business plan below.
Business Plans
The best business plans are those that present key information in a clear and concise manner. The following business plan format, with a length of no more than 15-20 slides, is recommended.
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1. Company Purpose
- Define your business in a single declarative sentence.
2. Problem
- Describe the problem currently faced by your potential customer (or the customer’s customer).
- Explain how the customer addresses this problem (if at all) today.
3. Solution
- How do you propose to make the customer’s life better?
- Show where your product or service physically sits.
- Provide use cases.
4. Why Now
- Set-up the historical timeline and evolution of your segment.
- Define recent trends that make your solution possible.
5. Market Size
- Identify and profile the customer you are aiming to market and sell to.
- Calculate the TAM or total addressable market (top down), SAM or serviceable addressable market (bottoms up) and SOM or share or market.
6. Competition
- Name your direct and indirect competitors.
- Explain your company’s competitive advantages.
7. Product or Service
- Describe your products and/or services (form factor, functionality, features, architecture, intellectual property).
- Outline how your plan to develop your product or service over time.
8. Business Model
- Revenue Model
- Pricing
- Lifetime value of customer or average account size
- Sales & distribution model
- Customer/pipeline list
- Balance Sheet
- Cash Flow
- Cap table
9. Team
- Founders & Management
- Board of Advisors/Board of Directors (as applicable)
10. Social and Environmental Impact
- Define the social and environmental impact of your business.
- Describe how your organization gives access to basic goods or services of high quality and low cost to low income populations.
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